Branded Culture is a serious book about creating exceptional marketing and cultural change within the context of today’s turbulent environment. But don’t expect it to be served up as the intellectual equivalent of Kidney and Lentil Soup. This is a roller-coaster of hilarious stories and unexpected observations.
Each of the stories conveys an easy-to-digest and compellingly effective
message about one of the seven must-have attributes of marketing and
organisational success.
As well as setting up the framework for achieving remarkable results, the author
goes a step further, serving a generous side order of practical tools and
techniques that you can lift off tomorrow to start to change performance.
It doesn’t matter whether you’re running a small business that serves a
local community, or a multinational giant, if you want to better understand
marketing and how to grow your business, this book will guide you on that
journey.
Branded Culture is essential reading to decode the new rules of building brands
and branded cultures in a social-media-obsessed world.
About the Author
Steve Bayliss is one of New Zealand’s most respected marketers and
brand-builders, with a career that has spanned the globe. Throughout his career
he has been a pioneer and a creative storyteller, but also a passionate student
of the science of building great brands — the systems and thinking that
separate ordinary from extraordinary. It is this unique combination of art and
science that has allowed him to consistently achieve remarkable results.
Steve’s work has littered awards shows globally, and created enduring marks
on the New Zealand cultural and business landscape. As well as writing, Steve is
a regular speaker and adviser to a variety of organisations.
