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Branding Gandhi

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  • Branding Gandhi by Ritu Khanduri
  • Branding Gandhi by Ritu Khanduri
$103.99
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Description

Branding Gandhi renews attention to thinking about our relationship with stuff through Gandhi‘s politics, his image, his things, and the history of branding Gandhi. Based on archival research this book will provoke thinking about why we remain fascinated with brands. The chapters of this book will appeal to introductory anthropology students and nudge them to wonder what it means for India to claim Gandhi as their national treasure, making him their nation‘s brand. The book asks a simple question: what do brands mean and why do brands move us? To answer, the book takes students to Gandhi, to the past and the present, to India and the U.S, to ordinary and extraordinary things, and to the place of emotion and belief in our rational lives.
Release date Australia
January 5th, 2026
Author
Audiences
  • General (US: Trade)
  • Tertiary Education (US: College)
Pages
125
ISBN-13
9780415634731
Product ID
21518336

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Branding Gandhi on Hardback by Ritu Khanduri
$342.99
Branding Gandhi
by Ritu Khanduri ~ Hardback
Pre-order - out 5 Jan 2026

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