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Branding Post-Communist Nations on Hardback
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Branding Post-Communist Nations

Marketizing National Identities in the “New” Europe
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Description

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.

Author Biography:

Nadia Kaneva is Assistant Professor in the Department of Media, Film, and Journalism Studies at the University of Denver.
Release date Australia
September 19th, 2011
Audience
  • Tertiary Education (US: College)
Contributor
  • Edited by Nadia Kaneva
Illustrations
10 Halftones, black and white; 10 Illustrations, black and white
Pages
266
ISBN-13
9780415882750
Product ID
10367024

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