Karen V. Fernandez is Associate Professor in Marketing at the University of Auckland, New Zealand. She utilises Consumer Culture Theory to understand consumers’ relationships with their meaningful possessions, places and technology. Her publications include articles in the Journal of Consumer Research, the Journal of Public Policy and Marketing, the Journal of Advertising, the European Journal of Marketing and the Journal of Business Research. She is an Associate Editor of Consumption, Markets & Culture and has received multiple research and "best reviewer" awards. Bernardo Figueiredo is Senior Lecturer in Marketing at RMIT in Melbourne, Australia. His research examines how the globalization of markets and culture shapes consumption and marketing practices. He has a special interest in marketing issues related to consumer culture, mobility, multiculturalism, cosmopolitanism, value creation, and developing markets. His work has won awards at important conferences in the marketing and consumer research field. His publications include papers in the Journal of Consumer Research, Journal of Business Research, Marketing Theory, the Journal of Macromarketing, Journal of Marketing Management, and Consumption, Markets and Culture.