What's a girl to do when her brand loses its juice and her product stops moving? Where does she go after the sinister agents visit and her friends start to disappear? How does she respond to the tweeting President and his repertoire of vaguely threatening reality shows? How does she get her own show back up and running? Faced with such puzzling questions, Britt and her friend Jimmy decide the time has come to take off through the nighttime streets of the depopulated and collapsing city to find some real answers - at the pits, where everything goes to die. On their quest, they encounter a sheaf of characters - the limbless gurney boy who speaks in riddles and sings to the dark and empty streets; the one-legged former Tumorthon emcee, who had the whole world in his hand and lost it all to the boy with the tumor in his brain; the enigmatic shopkeeper who stocks his shelves with the cast-offs from a long-gone world. Through these encounters, pursued by agents operating a vast surveillance network, Britt and Jimmy finally reach the pits and find answers to questions they hadn't even thought to ask.