The names Oprah, Michael Jordan, Donald Trump, and Bill Gates are great personal brands, and yours can be a personal brand too. This insightful book guides professionals and businesspeople to harness the power of their personal brands to build their client base. Readers will be able to carve a niche in the market in an inexpensive and productive way.
Doug Dvorak is the founder and CEO of Dvorak Marketing Group, Inc. He is a certified sales trainer, management consultant, and corporate humorist. He holds an M.B.A. in marketing management from Century University in Century, New Mexico. He is an active member of the National Speakers Association and delivers a highly energetic and creative interactive presentation to management groups, business owners, and professional associations. He has appeared on CBS's The Early Show, the Fox News channel, and The Oprah Winfrey Show. While he travels around the country giving personalized seminars, he resides within the Chicagoland area.