Building Great Customer Experiences

Name: Building Great Customer Experiences
SKU: 1734354
Price: 139.99 AUD
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Description

This volume is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of examples and cases, the authors show that this is key for all companies and organizations.

Author Biography:

COLIN SHAW is a Founding Partner of Beyond Philosophy, a consultancy company focused upon the customer experience and was formerly Director of Client Experience at BT with overall responsibility for the concept of corporate customer relations in a global context. He has previously worked for Xerox and Mars and speaks regularly at conferences on Customer Experience and Emotional Intelligence. JOHN IVENS is also a Founding Partner of Beyond Philosophy. He was previously Head of Customer Experience Futures at BT with responsibility for defining the Customer Experience for Business Customers and implementing programmes to improve the Experience. He has also worked for NatWest Bank and Midlands Electricity.

Release date Australia

September 13th, 2002

Author

Audiences

Professional & Vocational
Tertiary Education (US: College)

Illustrations

XVI, 224 p.

Pages

224

Dimensions

152x229x20

ISBN-13

9780333990131

Product ID

1734354

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