The first machine-learning guide that helps you understand customers, frame decisions, and drive value   Business Data Science reveals the best ways for utilizing machine learning (ML) to make the kind of data-driven decisions that lead to industry dominance. Whether you’re a corporate leader, marketing executive, or business analyst, you’ll find the information, insight, and tools you need to drive growth and profits in today’s data-driven economy. You’ll learn:  •How ML works•How to use text-as-data for pricing decisions•How to utilize ML for A/B experiments•How to set up the best computing systems for their company’s needs•And much more Business Data Science shows how to do data science right. It’s about the exciting things being done around Big Data to run a flourishing business. It’s about the precepts, principals, and best practices that you need know for best-in-class business data science.  Armed with this first-of-its-kind guide, you’ll be leaps and bounds ahead of your competition.