Research Paper (undergraduate) from the year 2017 in the subject Business economics - Company formation, Business Plans, University of South Wales (Faculty of Business and Society), language: English, abstract: I am currently running a computer manufacturing business, which produces own designed computers. My company is located, in my own house in the United Kingdom. I established the company as a hobby besides my employment at an international computer manufacturing company. However, with the beginning of the New Year, I decided to quit my job and become self-employed. To ensure success with my business, I have to create a structured approach for future business development. Within this paper, I will develop my strategy, as well as aims and objectives for the business development over the coming three years. To begin with, I will analyze the current business environment of the computer manufacturing industry with the PESTEL framework. In connection with the environmental analysis, I execute a market analysis and evaluate the current situation on the computer manufacturing market. Afterward, I execute an internal analysis, which results in strengths, weaknesses, opportunities and threats for the future business development. Based on these findings I deduct my new business strategy and define my product portfolio. In result objectives for the coming three years are defined.