Business Planning for New Ventures

A guide for start-ups and new innovations

By:

David Butler

Format:

Hardback

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Description

Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful new business, taking entrepreneurs and students through the steps required to avoid pitfalls and get a business going. Unlike most entrepreneurship textbooks, the author avoids dwelling on theories in favour of providing effective and practical guidance on how to start and manage a profitable business, with a focus on new ventures operating in high-growth, innovative sectors. Written by an expert with experience in academia and business consulting, this concise textbook will be valuable reading for students of entrepreneurship, new ventures and small business. The practical focus of the book means that it will be useful both for students in the classroom and for entrepreneurs wanting to start a new business.

Author Biography:

David Butler is a business development consultant, freelance writer, and lecturer in business start-up and innovation at the University of Kent, UK

Release date Australia

June 23rd, 2014

Author

David Butler

Audience

Tertiary Education (US: College)

Illustrations

11 Tables, black and white; 10 Line drawings, black and white; 10 Illustrations, black and white

Pages

274

Dimensions

156x234x20

ISBN-13

9780415746960

Product ID

22169386

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