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Mastering Business Markets
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Description



Author Biography

Michael Kleinaltenkamp is full professor of business and services marketing at Freie Universit t Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing. Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in Berlin. Prior to joining ESMT he held positions as full professor at Humboldt Universit t zu Berlin and Freie Universit t Berlin. His research interest lies in the area business-to-business marketing. Ingmar Geiger is assistant professor of business and services marketing at Freie Universit t Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and negotiation.
Release date Australia
April 15th, 2018
Audience
  • General (US: Trade)
Contributors
  • Edited by Ingmar Geiger
  • Edited by Michael Kleinaltenkamp
  • Edited by Wulff Plinke
Country of Publication
Germany
Illustrations
Illustrations, black and white
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Pages
408
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Dimensions
156x234x21
ISBN-13
9783662569306
Product ID
27842961

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