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Business to Business Marketing Management by Alan Zimmerman
Business to Business Marketing Management by Alan Zimmerman
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Business to Business Marketing Management

A Global Perspective
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Description

This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies,
Release date Australia
November 4th, 2004
Audiences
  • General (US: Trade)
  • Professional & Vocational
Pages
404
Dimensions
218x269x18
ISBN-13
9781844800018
Product ID
1937122

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