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Business to Business Marketing Management

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Business to Business Marketing Management

A Global Perspective

Format

Paperback / softback

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Business to Business Marketing Management by Alan Zimmerman
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Description

This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies,
Release date Australia
November 4th, 2004
Country of Publication
United Kingdom
Imprint
Thomson Learning
Pages
404
Dimensions
218x269x18
ISBN-13
9781844800018
Product ID
1937122

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