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SKU: 1678833
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Studies in Advertising and Consumption

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Paperback / softback

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Description

This work is a collection of writings on advertising and consumption. Contributors from the UK, continental Europe and North America consider the history, industry practices, textual strategies and public consumption of advertising and examine changes in consumer imagery and identity. Individual articels consider the development of mass consumption in Britain and America since 1945; the consumer as an imaginary subject of advertisers; Benetton's innovative and distrurbing advertising campaigns; advertising's use of nostalgia to sell products, the marketing of Latino culture in the US; safe sex and pleasure in condom advertising; power dressing; negative advertising in American election campaigns, and how images of adultery have been used to sell cars.

Author Biography:

Mica Nava, Andrew Blake, Iain MacRury, Barry Richards

Release date Australia

December 5th, 1996

Author

Audiences

Postgraduate, Research & Scholarly
Undergraduate

Pages

368

Dimensions

156x234x23

ISBN-13

9780415141321

Product ID

1678833

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