Business & Economics Books:

Buyer/Consumer Information Processing

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Paperback / softback
$151.99
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Description

This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Release date Australia
January 30th, 2011
Audience
  • Professional & Vocational
Contributor
  • Edited by Michael L. Ray
Edition
New edition
Pages
434
Dimensions
156x235x25
ISBN-13
9780807896891
Product ID
10088377

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