Cableviewing

Name: Cableviewing
SKU: 27171890
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Description

This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.

Author Biography:

eter /f Carrie enberg /f Bradley /i S.

Release date Australia

January 1st, 1988

Author

Pages

328

Audiences

Professional & Vocational
Tertiary Education (US: College)

Dimensions

156x234x18

ISBN-13

9780893914677

Product ID

27171890

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