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Call to Action by Bryan Eisenberg
Call to Action by Bryan Eisenberg
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Call to Action

Secret Formulas to Improve Online Results
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Description

The most comprehensive book of its kind, "Call to Action" presents an overview of the principles and tactics of conversion rate marketing. "New York Times" best-selling authors Bryan and Jeffrey Eisenberg bring their years of experience to this step-by-step, how-to manual, based on their Persuasion Architecture and proven conversion rate optimisation techniques.

Author Biography:

Both Bryan Eisenberg and Jeffrey Eisenberg are an inventors of Persuasion Architecture (patent pending) and cofounders of Future Now, Inc., a consulting firm focused on helping clients persuade and convert their Web site's traffic into leads, customers, and sales. Lisa T. Davis is a partner and Director of Content for Future Now.
Release date Australia
October 29th, 2006
Audience
  • General (US: Trade)
Contributor
  • With Lisa Davis
Country of Publication
United States
Imprint
HarperCollins Leadership
Pages
288
Publisher
HarperCollins Focus
Dimensions
190x235x15
ISBN-13
9780785219651
Product ID
2209165

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