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Candidate-Centered Campaigns on Hardback by B. Arbour
Candidate-Centered Campaigns on Hardback by B. Arbour
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Candidate-Centered Campaigns

Political Messages, Winning Personalities, and Personal Appeals
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Hardback
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Description

The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

Author Biography:

Brian Arbour is an Assistant Professor of Political Science at John Jay College at the City University of New York, USA. He also serves as a member of the Decision Team for Fox News Channel and has published articles on The Monkey Cage (http://www.washingtonpost.com/blogs/monkey-cage/wp/2014/08/28/why-do-political-campaigns-tell-us-what-their-candidates-have-done-instead-of-what-they-are-going-to-do/)
Release date Australia
July 10th, 2014
Author
Audience
  • Postgraduate, Research & Scholarly
Illustrations
XVII, 204 p.
Pages
204
Dimensions
140x216x14
ISBN-13
9781137398604
Product ID
22146931

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Political structure & processes >
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Books >
Non-Fiction >
Politics & government >
Political control & freedoms >
Political campaigning & advertising