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Cases in Consumer Behaviour
Cases in Consumer Behaviour
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Cases in Consumer Behaviour

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$179.99
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Description

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij.

Author Biography:

Gerrit Antonides is Associate Professor of Economic Psychology in the Faculty of Economics and a Fellow of the Tinbergen Institute at Erasmus University Rotterdam. W. Fred van Raaij is Professor of Marketing and Marketing Communication and Director of the research institute ERASM at the Rotterdam School of Management, Erasmus University Rotterdam.
Release date Australia
April 28th, 1999
Audiences
  • Postgraduate, Research & Scholarly
  • Undergraduate
Contributors
  • Edited by Gerrit Antonides
  • Edited by W. Fred van Raaij
Pages
160
Dimensions
152x225x11
ISBN-13
9780471987819
Product ID
3076478

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