Business & Economics Books:

Cases in Public Relations

Translating Ethics into Action
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Paperback / softback
$207.99
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Description

Cases in Public Relations presents the diversity of public relations practice in today's complex world, offering the most contemporary and diverse set of cases available. While clearly illustrating the functions and contexts of public relations practice, each case also challenges students to consider and discuss real-world ethical dimensions of public relations.KEY FEATURES Organised by function and context, this casebook can complement any existing course while adding guidance for considering the ethical dimensions of each real-world caseProvides diverse voices and multiple perspectives from faculty of practice and research nationwideIncludes contemporary cases to spark discussion and ensure these important cases are professionally relevant for the next generation of students

Author Biography:

Brigitta R. Brunner is Professor of Public Relations at Auburn University. Corey A. Hickerson is Professor of Public Relations at James Madison University.
Release date Australia
November 30th, 2018
Audience
  • Tertiary Education (US: College)
Illustrations
Illustrations, unspecified
Pages
368
ISBN-13
9780190631383
Product ID
28705333

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