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Celebrity Bromances on Hardback by Celia Lam
Celebrity Bromances on Hardback by Celia Lam
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Celebrity Bromances

Constructing, Interpreting and Utilising Personas
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Description

This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity. The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction of persona; interactions with audiences and fans; and commodification. Case studies from film and television are used to illustrate the argument that, regardless of their authenticity (real or staged), bromances are useful for engaging audiences and creating an extension of entertainment beyond the film the actors originally sought to promote. The first truly interdisciplinary study of its kind, this book will be of great interest to scholars and students of communications, advertising, marketing, Internet studies, media, journalism, cultural studies, and film and television.

Author Biography:

Dr. Celia Lam is Associate Professor of media and cultural studies at the School of International Communications, University of Nottingham Ningbo China. Dr. Lam has published in the area of celebrity culture, bromances, fan fiction and fandoms. Dr. Jackie Raphael works at Murdoch University, and is an Honorary Research Fellow at the University of Western Australia. Dr. Raphael has published several books and papers on celebrity culture, bromance, endorsements, branding, iconic status, persona and social media.
Release date Australia
April 1st, 2022
Audience
  • Tertiary Education (US: College)
Pages
148
ISBN-13
9780367553982
Product ID
35483025

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