Live video is a booming business and in order to make it work you must think like a CEO. In this book you will learn the key strategies to becoming the Chief Executive Officer of live video. With more than 80% of the population watching video on their mobile devices and on television this communication tool is the connector between you and your ideal client. You will learn how to connect to your audience in a way which causes them to stick around and share your broadcast. Discover the fundamentals of an engaging host in a step-by-step formula and finally how to make a deal with your audience that is profitably to your bottom line. This book is the first step in your journey of becoming the boss of live video.