Vesna Zabkar is Professor of Marketing at the School of Economics and Business, University of Ljubljana, Slovenia (SEB LU) and former Vice-Dean of Research and Doctoral Studies at SEB LU. Her work has been published in Journal of Business Ethics, Journal of Business Research, Industrial Marketing Management, Journal of International Marketing and other outlets.  Tjaša Redek is Professor of Economics at the School of Economics and Business, University of Ljubljana, Slovenia. Her research focuses on different development and sustainability-related topics, such as intangible capital, firm development and competitiveness, as well as sustainable socio-economic development, primarily in the context of labour markets. She has produced a number of publications and has been involved in several national and international projects.