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Changing the Food Game (2e) by Lucas Simons
Changing the Food Game (2e) by Lucas Simons
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Changing the Food Game (2e)

Market Transformation Strategies for Sustainable Agriculture
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Description

By 2050, the world's population is estimated to grow to 10 billion. To feed everyone, we will have to double our food production, to produce more food in the next 40 years than in the whole of the last 6,000. This updated edition of Changing the Food Game shows how our unsustainable food production system cannot support this growth. In this fully revised version, Lucas Simons argues that the biggest challenge for our generation can only be solved by effective market transformation to achieve sustainable agriculture and food production. Lucas Simons explains clearly how we have created a production and trading system that is inherently unsustainable. But he also demonstrates that we have reason to be hopeful - from a sustainability race in the cocoa industry to examples of market transformation taking place in palm oil, timber and sugarcane production. He also poses the question: where next? Provocative and eye-opening, Changing the Food Game uncovers the real story of how our food makes it on to our plates and presents a game-changing solution to revolutionize the industry.

Author Biography:

LUCAS SIMONS is Director of NewForesight and SCOPEInsight. He is an Ashoka Fellow, World Economic Forum Young Global Leader and was Director of UTZ Certified, a global sustainability standard programme for coffee, tea and cocoa.
Release date Australia
January 5th, 2026
Author
Audience
  • General (US: Trade)
Edition
2nd edition
Pages
268
ISBN-13
9781783533831
Product ID
25541386

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