Children’s Food

Marketing and innovation

By:

G Smith

Format:

Hardback

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Description

This work describes in detail the factors affecting the marketing and new product development of children's food and drink. Written by experts from within the industry, it brings together the information and techniques relevant to this large and growing sector. Above all, the book is designed to provide a practical insight and should be of use to anyone involved in the development and marketing of children's food and drink products.

Release date Australia

July 31st, 1997

Author

G Smith

Audience

Professional & Vocational

Edition

1997 ed.

Illustrations

XIV, 258 p.

Pages

258

Dimensions

155x235x18

ISBN-13

9780751402742

Product ID

2441427

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