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Chinese Innovation And Branding Leaps

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Description

China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.
Release date Australia
April 21st, 2022
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Contributor
  • Edited by Serdar S Durmusoglu
Pages
208
ISBN-13
9789811249624
Product ID
35341719

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