Why acting in your own self-interest is good for you, your loved ones, society, and the world. People with burdensome responsibilities report being among the most unhappy, unfulfilled people in the world. One of the contributing factors to our unhappiness and non fulfillment is our inclination to concede to external influences and other peoples' expectations and demands of us. When we do, we forego doing the things that we genuinely want to do which will bring us pleasure, and, instead, submit to the external influences which often hold us back and make us miserable. Chocolate Peppers attempts to inspire the reader to resist these traps in order to to become happier and more fulfilled. It does so by demonstrating how eschewing external influences and acting in their self-interest is not only good for the reader, but also their loved ones and society in general; and it does so in an entertaining and engaging manner.