It only takes a little to BE BIG! Clifford has a good heart, but whenever he tries to BE RESPONSIBLE and do good deeds for others, they always seem to backfire. In the end, he manages to save two children from a burning house, and then put out the fire. Finally, Clifford is a hero! The BE BIG campaign invites everyone, big and small, to take action and raise awareness for how CLIFFORD'S BIG IDEAS can make the world a better place. Clifford's Big Ideas are: Be a Good Friend * Share * Be Kind * Help Others * Be Truthful * Have Respect * Be Responsible * Play Fair * Work Together * Believe in Yourself