Nelya Koteyko is a Reader in Applied Linguistics at Queen Mary University of London. She is interested in the print and digital media representations of science and medicine, and has published widely on the linguistic and sociological approaches to analysing online data. Brigitte Nerlich is Professor [Emerita, from October 2016] of Science, Language and Society at the University of Nottingham. She is interested in science communication, heath communication and climate change communication. She has published widely on issues related to science, language and culture. Iina Hellsten is Associate Professor in Corporate Communication at the University of Amsterdam, Amsterdam School of Communication Research (ASCoR). Her research focuses on the dynamics of communication networks, in particular in social media settings.