College Accounting by Wild, Richardson, and Shaw draws upon the success of Wild's Fundamental Accounting Principles text. Its innovation is reflected in its extensive use of small business examples, the integration of new computerized learning tools, superior end-of-chapter material, and a highly engaging, pedagogical design. Inclusion of technology products such as Connect, Connect, Excel Templates, and QuickBooks Pro 2010 software provides students with every possible advantage as they strive to understand the key concepts of accounting and their role in business.
John J. Wild is Professor of Business and Vilas Research Scholar at The University of Wisconsin at Madison, where he also received his Ph.D. He has received numerous teaching awards at Wisconsin as well as from Michigan State University. He is a frequent speaker at universities and national and international conferences.