Competition Demystified

Name: Competition Demystified
SKU: 2426010
Price: 42.99 AUD
Availability: InStock

A Radically Simplified Approach to Business Strategy

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Paperback / softback

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Description

Bruce Greenwald, one of America's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, this is an easy-to-follow method for understanding the competitive structure of any industry and developing an appropriate strategy for specific positions. With a new preface.

Author Biography:

Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.

Release date Australia

August 28th, 2007

Author

Audience

General (US: Trade)

Pages

416

Dimensions

140x215x23

ISBN-13

9781591841807

Product ID

2426010

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