Competitive Advantage in SMEs

Name: Competitive Advantage in SMEs
SKU: 2469711
Price: 215.99 AUD
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Organising for Innovation and Change

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Description

Competitive Advantage in SMEs draws on up-to-date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services. Discusses the effective and efficient use of information technology by broadening management skills and knowledge.

Author Biography:

Oswald Jones is Professor of Innovation and Entrepreneurship at Manchester Metropolitan University. Fiona Tilley recently left Manchester Metropolitan University to join the School of the Environment at Leeds University as Lecturer in Environment and Business.

Release date Australia

February 18th, 2003

Audience

Professional & Vocational

Contributors

Edited by Fiona Tilley
Edited by Oswald Jones

Pages

408

Dimensions

170x244x17

ISBN-13

9780470843345

Product ID

2469711

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Competitive Advantage in SMEs

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