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Competitive Dynamics in the Mobile Phone Industry on Hardback by C. Giachetti
Competitive Dynamics in the Mobile Phone Industry on Hardback by C. Giachetti
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Competitive Dynamics in the Mobile Phone Industry

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Description

This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.

Author Biography:

Dr Claudio Giachetti is Assistant Professor of Strategy at Ca' Foscari University of Venice (Italy), Department of Management. His research interests include competitive dynamics, corporate strategy, competitive analysis and product innovation. Claudio's research work has been published in various journals, including Strategic Management Journal, Strategic Organization, Journal of Operations Management, Technovation, and Business History, among others.
Release date Australia
July 22nd, 2013
Author
Audience
  • Professional & Vocational
Illustrations
X, 147 p.
Pages
147
Dimensions
140x216x13
ISBN-13
9781137373694
Product ID
21443055

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