Competitive Strategy For Dummies

By:

Richard Pettinger

Format:

Paperback / softback

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Description

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage. Chapters include: What Competitive Strategy actually is The foundations of strategy and the five forces of competition Assessing the competition and strategic management in action Developing a competitive strategy Looking to the future and mergers and acquisitions

Author Biography:

Richard Pettinger is a lecturer in Business Management at University College London where he teaches undergraduate, postgraduate, MBA and international courses. Richard is the adapting author of Managing For Dummies and Weekend MBA For Dummies.

Release date Australia

April 2nd, 2009

Author

Richard Pettinger

Brand

For Dummies

Audience

Professional & Vocational

Pages

392

Dimensions

193x239x38

ISBN-13

9780470779309

Product ID

2784918

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