Researchers estimate that by 2008 e-mail marketing revenues will surpass 1.8 billion dollars annually. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.
Table of Contents
Introduction; History & Understanding of E-mail Marketing; Introduction to E-mail Marketing; Spam, Spam, Spam!; Opt-In & Opt-Out; How to Create & Grow Your E-mail Lists; How to Design an Effective E-mail Campaign; Target & Segment Your Audience; How to Write an Effective E-mail; The Subject Line; When to E-mail, How Often & What Time; The Future of E-mail Marketing; Search Engine Optimisation; Summary; E-mail Marketing Case Studies; Industry Hints, Tips & Secrets; Glossary; Index.
Bruce C. Brown is an award-winning author of more than ten books as well as an active duty Coast Guard officer, where he has served in a variety of assignments for more than 26 years. Bruce is married to Vonda and has three sons: Dalton, Jordan, and Colton. His previous works include: He holds degrees from Charter Oak State College and the University of Phoenix. He currently resides in North Carolina."