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Complete Guide to E-Mail Marketing

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Complete Guide to E-Mail Marketing

How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales

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Paperback

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Complete Guide to E-Mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales by Bruce C Brown
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Description

Researchers estimate that by 2008 e-mail marketing revenues will surpass 1.8 billion dollars annually. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.

Table of Contents

Introduction; History & Understanding of E-mail Marketing; Introduction to E-mail Marketing; Spam, Spam, Spam!; Opt-In & Opt-Out; How to Create & Grow Your E-mail Lists; How to Design an Effective E-mail Campaign; Target & Segment Your Audience; How to Write an Effective E-mail; The Subject Line; When to E-mail, How Often & What Time; The Future of E-mail Marketing; Search Engine Optimisation; Summary; E-mail Marketing Case Studies; Industry Hints, Tips & Secrets; Glossary; Index.

Author Biography

Bruce C. Brown is an award-winning author of more than ten books as well as an active duty Coast Guard officer, where he has served in a variety of assignments for more than 26 years. Bruce is married to Vonda and has three sons: Dalton, Jordan, and Colton. His previous works include: He holds degrees from Charter Oak State College and the University of Phoenix. He currently resides in North Carolina."
Release date Australia
April 1st, 2007
Author
Country of Publication
United States
Illustrations
b/w illus
Imprint
Atlantic Publishing Co
Pages
288
Dimensions
230x155x18
ISBN-13
9781601380425
Product ID
1933356

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