The story of the decline and crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly-fought civil war in an industry that is supposed to know the steep price paid for an image run amok. This book takes a detailed look at the downfall of the company and the reasons behind it. The author conducted more than 100 interviews with, among others, the Saatchi brothers, their childhood friends, ex-business associates, and past clients. The book also details changes in advertising in the 1980s, such as the merger mania and ad-agency consolidations that swept Madison Avenue, including the British take-over of major agencies.

Author Biography

Kevin Goldman has written for The New York Times and been a reporter for the Philadelphia Inquirer, Variety, and The Wall Street Journal, where for more than three years he was the daily advertising columnist. He lives in New York City with his wife and two children.