Joao Heitor de Avila Santos, a distinguished expert in innovation, technology, and sustainability, brings his extensive experience in academia, consulting, and project management to his second book on consumer behavior. As an Associate Professor at UniLaSalle and a published author in the field of Innovation and Management of Technology, Joao's unique blend of expertise allows him to explore the intricacies of consumer behavior and its relationship with emerging technologies, sustainability, and social innovation. With this book he aims to make a global impact on understanding and shaping the future of consumer behavior.