Consumer Behaviour (RLE Consumer Behaviour)

A Practical Guide

By:

Gordon Foxall

Format:

Paperback / softback

Series:

Routledge Library Editions: Consumer Behaviour

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Description

This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

Release date Australia

November 23rd, 2016

Author

Gordon Foxall

Audiences

Professional & Vocational
Tertiary Education (US: College)

Pages

210

Series

Routledge Library Editions: Consumer Behaviour

Dimensions

138x216x11

ISBN-13

9781138832398

Product ID

25695500

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