Consumer Psychology: A Study Guide to Qualitative Research Methods

Name: Consumer Psychology: A Study Guide to Qualitative Research Methods
SKU: 24536884
Price: 88.99 AUD
Availability: InStock

By:

Format:

Paperback / softback

Show Hide Adult Content

$88.99

Available from supplier

Usually ships in 3-4 weeks

0 in Trolley

Price Match

Wrap this item as a gift ($5.90) - add a free gift card on the next page

Buy Now, Pay Later with:

Afterpay is available on orders $100 to $2000 Learn more

Availability

Delivering to:

Estimated arrival:

Around 18-28 June using International Courier

Description

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

Author Biography:

Paul M.W. Hackett is a professor of Ethnography at Emerson College, Boston, USA and a Visiting Academic at Oxford University, Oxford, UK. Jessica B. Schwarzenbach is an independent Scholar in Massachusetts, USA Uta Maria Jürgens is a Doctoral Student, ETH Zürich, Switzerland.

Release date Australia

April 18th, 2016

Author

Audience

Undergraduate

Pages

166

Dimensions

148x210x10

ISBN-13

9783847407720

Product ID

24536884

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here