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Consumer Science for Marketing by Nadia Olivero
Consumer Science for Marketing by Nadia Olivero
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Consumer Science for Marketing

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Description

Consumer Science for Marketing considers the main topics of consumer psychology from the viewpoint of their contributions to marketing. While it aims at providing a comprehensive overview of the discipline, it also guides the reader through theories and data for a straightforward understanding of their practical applications. Readers will find the book useful as it merges the existing gap between psychological research and applications by discussing case histories and providing real life examples. It also clarifies what are the different fields within consumer psychology and how the different approaches relate to different methodologies and outcomes.

Author Biography:

Nadia Olivero is Honorary Research Fellow at University College London and Senior Lecturer in Consumer Psychology at the University of Milan. She holds a Master Degree in Psychology and Marketing and a PhD in Consumer Psychology from UCL, UK. Her widely interdisciplinary work has been awarded by the European Commission, the Economic and Social Research Council, The British Psychological Society and the ltalian Ministry of University and Research.
Release date Australia
December 30th, 2022
Author
Pages
196
Audience
  • Professional & Vocational
Publisher
Bocconi University Press
Country of Publication
Italy
Imprint
Bocconi University Press
ISBN-13
9788885486744
Product ID
28852822

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