The world is too noisy to pump out generic content. Content Mapping shows you how to turn your content into your greatest competitive advantage. In this book, you'll discover: How to map content to the intent of your potential buyers and get them to say "yes" How to increase your revenue by using relevant, personalized content How to transform your marketing by customizing the flow and sequence of your content How to create a framework for repeatable, predictable marketing success BONUS: Key action items at the end of each chapter to help you practice what you learn In today's crowded marketplace, Content Mapping helps you rise above the noise-not by raising the volume, but by raising the value of your content.