W. H. INMON, the acknowledged "father of data warehousing," is a partner in www.billinmon.com, a Web site for the corporate information factory and modern systems architecture. He has written over 40 books on databases, database management, and data warehouse technology, including the recently published Exploration Warehousing (Wiley). Inmon is also a frequent speaker at leading industry conferences and contributes to DM Review. CLAUDIA IMHOFF, PhD, is a Senior Vice President of Braun Consulting and a popular speaker for national and international events on the corporate information factory. Dr. Imhoff has coauthored three books dealing with different aspects of the corporate information factory, including Building the Customer-Centric Enterprise (Wiley), and is a columnist for business and technology magazines. RYAN SOUSA has extensive experience implementing large customer relationship management solutions using the corporate information factory. He is coauthor of Data Warehouse Performance (Wiley) and can be contacted at rwsousa@earthlink.net.