Jamie Wardman is Assistant Professor of Risk Management at Nottingham University Business School, UK. His research is primarily focussed on the sociology of risk and the theory and practice of risk communication as this relates to such issues as organisational operations, science and technology controversies, emergency preparedness, crisis response, public policy, and health and safety. He is particularly interested in how sociocultural perspectives on risk and its representation can help inform risk management policy design, operations and evaluation. Ragnar E. Löfstedt is Professor of Risk Management and the Director of King’s Centre for Risk Management, UK, where he teaches and conducts research on risk communication and management. Ragnar has conducted research in risk communication and management in such areas as renewable energy policy, transboundary environmental issues (acid rain and nuclear power), health and safety, telecommunications, biosafety, pharmaceuticals, and the siting of the building of incinerators, fuel policy, nuclear waste installations and railways.