Jacob Goldenberg is an Associate Professor in the Marketing Department at the Hebrew University of Jerusalem, Israel. He is a leading expert on creative thinking and product development and has taught courses and workshops in inventive thinking for hi-tech companies and marketing organizations in both Israel and the United States. He has also worked with companies such as Scitex, Intel, Motorola, Coca-Cola, Mastercard, Ogilvy & Mather, and Rapp & Collins. Amnon Levav is Managing Director at SIT (Systematic Inventive Thinking) and has more than 20 years' experience in software consulting, architecture, and development. David Mazursky is an internationally acclaimed marketing expert and a prolific author. A professor at the Hebrew University of Jerusalem, he is currently Chair of the Marketing Department, and Director of the K-Mart Center for Retailing and International Marketing. Sorin Solomon is Professor of Theoretical Physics at the Hebrew University of Jerusalem and Chair of the EU Commission Expert Group on Complexity Science.