Kip Knight is an Operating Partner at Thomvest Ventures based in San Francisco and is also Founder of CMO Coaches. This is his first book. Kip has served in a variety of marketing and senior management roles at Procter & Gamble, PepsiCo, YUM Brands, eBay, and H&R Block. His work has enabled him to work in over 60 countries around the world. He currently serves on two boards (Netbase and 5-11 Tactical). Kip splits his time between Orange County and the Bay area in California with his wife, Peggy. They have two sons, Tom and Chris. Ed Tazzia is a principal at Sycamore and Company a management consulting firm which specializes in executive search, innovation mentoring and executive training. He started his career at Procter & Gamble and serves as global Chairman of the 36,000-member P&G Alumni Network. His experience ranges from the North American Soccer league, to Campbell's Soup's Vlasic Division, to IBM. His first book was Starting Over, a guide to a job search. Ed lives in Michigan with his wife Julie and they have two daughters, Gennie and Samantha. Bob Pearson has helped build two major consulting firms, GCI Health and W2O Group, and has served as head of global communications for Novartis, Dell and Sanofi (Rhone-Poulenc Rorer). He created the Fortune 500's first global social media function at Dell. An author of four books, Bob is adjunct professor at The University of Texas at Austin McCombs School for Business, Syracuse University and is a Visiting Scholar at The University of Southern California. Bob resides in Austin, Texas with his wife, Donna.