Creativity, Innovation and the Fourth Industrial Revolution

The da Vinci Strategy

By:

Jon-Arild Johannessen

Format:

Paperback / softback

Series:

Routledge Focus on Business and Management

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Description

The most important goals for an organization in the Fourth Industrial Revolution will be innovation and enhanced performance. Creativity is a means for promoting these goals – a creative person is a productive person who uses all their resources to attain specific goals. Da Vinci Creativity should be understood as being focused on improving performance both at individual and organizational levels. Traditional organizations can be hierarchical, and thus rigid, at a time when the external environment is undergoing very rapid change. The aim of this book is to present an organizational model that develops leaders who are able to cope with the demands of the Fourth Industrial Revolution. In light of the increasing levels of innovation being experienced in society around us, Creativity, Innovation and the Fourth Industrial Revolution: The da Vinci Strategy offers an organizational theory that can be applied in the Fourth Industrial Revolution. This book will be of interest to researchers, academics, and students in the fields of leadership, strategy, and technology and innovation management.

Author Biography:

Jon-Arild Johannessen is a Professor of Leadership at Kristiania University College, Oslo, Norway.

Release date Australia

April 25th, 2024

Author

Jon-Arild Johannessen

Audience

Tertiary Education (US: College)

Illustrations

32 Line drawings, black and white; 32 Illustrations, black and white

Pages

130

Series

Routledge Focus on Business and Management

ISBN-13

9781032371832

Product ID

38755972

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