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Creativity Research

An Inter-Disciplinary and Multi-Disciplinary Research Handbook
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Description

Compared to its ‘cousin’ innovation, academic research on creativity has been less well covered in journals and books. This is despite the fact that creativity has a profound role in many different subject disciplines. This book is a unique collection of some of the latest research from a range of leading creativity researchers. Providing a clear understanding of the main concepts, this book: Introduces creativity from an inter-disciplinary perspective Discusses the environmental determinants of creativity development Explores creativity research in the differing disciplines of business, music and education Creativity Research will be of interest and importance to researchers across a variety of subject disciplines, as well as students and practitioners of creativity, innovation and organizational behaviour, amongst others.

Author Biography:

Eric Shiu is Lecturer in Marketing at Birmingham University, UK. He specializes in the research and teaching of marketing in general and innovation and creativity in particular. He has published widely in quality journals such as Technovation, Journal of Marketing Management, Service Industries Journal and Journal of Small Business and Enterprise Development
Release date Australia
February 27th, 2014
Audience
  • Tertiary Education (US: College)
Contributor
  • Edited by Eric Shiu
Illustrations
29 Tables, black and white; 47 Line drawings, black and white; 4 Halftones, black and white; 51 Illustrations, black and white
Pages
338
Dimensions
156x234x25
ISBN-13
9780415624565
Product ID
21329421

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