Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as "less privileged" or "low-income consumers" are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates all forms of limitations that prevent full inclusion in marketplace opportunities.
Critical Perspectives on Diversity, Equity, and inclusion in Marketing focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organizations, and societies. It provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications. Covering topics such as ethnic identity negotiation, marketing implications, and consumer vulnerability, this premier reference source is an eclectic resource for business leaders and managers, marketers, sociologists, DEI professionals, libraries, students and educators of higher education, researchers, and academicians.
Author Biography:
Dr Ayantunji Gbadamosi {(Bsc (Hons), Msc, PhD, FHEA, FCIM, FCMI} is the Research Coordinator and The Chair of the Research and Knowledge Exchange Committee at Royal Docks School of Business and Law, University of East London, UK. He received his PhD from the University of Salford, UK and has taught marketing courses at various institutions including University of Lagos (Nigeria), University of Salford (UK), Manchester Metropolitan University (UK), Liverpool Hope University (UK), and various professional bodies.
Dr 'Tunji Gbadamosi has several research outputs in the form of Journal articles, chapters in edited books, co-edited books, monograph, conference papers, and Case studies. His papers have been published in a variety of refereed journals including Journal of Brand Management, Thunderbird International Business Review, International Journal of Market Research, International Journal of Retail and Distribution Management, Marketing intelligence and Planning, Social Marketing Quarterly, Nutrition and Food Science, Young Consumers, Journal of Fashion Marketing and Management, Society and Business Review, International Journal of Consumer Studies, The Marketing Review, International Journal of Small Business and Enterprise Development, Entrepreneurship and Regional Development, International Journal of Entrepreneurship and Innovation, Journal of Management Development, Industry and Higher Education, and Journal of Place Branding and Public Diplomacy. He is the author of the book entitled Low-income Consumer Behaviour and the editor of Young Consumer Behaviour (Routledge, 2018) and The Handbook of Research on Consumerism and Buying Behaviour in Developing Nations (IGI Global, 2016). His co-edited books are: (a) Principles of Marketing – A Value-Based Approach (Palgrave, 2013), and (b) Entrepreneurship Marketing: Principles and Practice of SME Marketing (Routledge 2011). Dr Gbadamosi is a member of the editorial board of several academic journals. He has supervised several undergraduate and postgraduate students including PhD students to successful completion and served as an examiner for several doctorate degree examinations. He is the current Programme Chair of the International Academy of African Business Development (IAABD). His research interests are in the areas of Consumer Behaviour, SME Marketing, Marketing to Children, and Marketing Communications. He is the author of the paper entitled 'Symbolic Consumption among Black African Women in the UK' that won the EMERLAD Best paper award at the International Academy of African Business Development (IAABD) 2014.
