Cross-Media Communications

an Introduction to the Art of Creating Integrated Media Experiences

By:

Drew Davidson

Format:

Paperback / softback

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Description

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.

Release date Australia

March 30th, 2010

Author

Drew Davidson

Audience

General (US: Trade)

Illustrations

black & white illustrations

Pages

294

Dimensions

189x246x15

ISBN-13

9780557285655

Product ID

6697012

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