Customer Experience (CX) Engineering in Aerospace and Defense

Name: Customer Experience (CX) Engineering in Aerospace and Defense
SKU: 38768775
Price: 96.99 AUD
Availability: InStock

Delivering Winning Value Propositions in a 'New-Game' Landscape

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Paperback / softback

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Description

The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their "Best Practices, Outside-In, Customer-Centric" approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher. They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.

Release date Australia

March 26th, 2024

Author

Audience

General (US: Trade)

Pages

242

Dimensions

216x279x17

ISBN-13

9781665754903

Product ID

38768775

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