Customer Loyalty and Success

By:

J. Lynch

Format:

Hardback

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Around 14-26 June using International Courier

Description

Focuses upon customer care in relation to human resource management issues and strategic planning. The text addresses the objective of customer loyalty and retention in relation to business success and how this can integrate a company's strategy with regard to marketing, human resource management, quality and management of change.

Author Biography:

JAMES J. LYNCH

Release date Australia

June 19th, 1995

Author

J. Lynch

Audience

Professional & Vocational

Illustrations

XIV, 292 p.

Pages

292

Dimensions

140x216x28

ISBN-13

9780333639108

Product ID

3839943

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